Bibliograph

Marketing your library's electronic resources, a how-to-do-it manual, Marie R. Kennedy and Cheryl LaGuardia

Type

Label

Marketing your library's electronic resources, a how-to-do-it manual, Marie R. Kennedy and Cheryl LaGuardia

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Marketing your library's electronic resources

Nature of contents

bibliography

Responsibility statement

Marie R. Kennedy and Cheryl LaGuardia

Sub title

a how-to-do-it manual

Summary

When front line librarians improve awareness of under-utilised resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors' evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includes seven complete programs from both public and academic libraries; an examination of the e-resource life cycle; cutting edge guidance on COUNTER usage reports and other web analytics; advice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more; a step-by-step organisation guide, with a variety of feedback and assessment forms which can be used as models; and numerous examples of well-executed plans and outcomes

Target audience

adult

Classification