Bibliograph

How to make it in the new music business, practical tips on building a loyal following and making a living as a musician, Ari Herstand

Type

Label

How to make it in the new music business, practical tips on building a loyal following and making a living as a musician, Ari Herstand

Language

eng

Illustrations

illustrationsmaps

Index

index present

Literary Form

non fiction

Main title

How to make it in the new music business

Responsibility statement

Ari Herstand

Sub title

practical tips on building a loyal following and making a living as a musician

Summary

POPULAR MUSIC, EASY LISTENING. Forget everything you think you know about the odds of "making it" in the music industry. Today, odds mean nothing and success is not about lucky breaks. It's about conquering social media, mastering the art of merchandising and simply working harder and being smarter than everyone else. We are living in the midst of an industry renaissance, one that has left the record companies desperately struggling to maintain their prominence, as a subculture of dedicated, DIY (do-it-yourself) musicians have taken over. These days talent is a given and success has to be earned. In 2008, Ari Herstand boldly turned in his green Starbucks apron to his manager, determined to make a living off his craft as a singer/songwriter. Almost a decade later, he has become a founding member of the new DIY movement and a self-sustaining musician, all without the help of a major label

Classification