City of Belmont - Ruth Faulkner Public Library

The ethical leader, why doing the right thing can be the key to competitive advantage, Morgen Witzel

eng

Includes bibliographical references and index

index present

non fiction

The ethical leader

Morgen Witzel

why doing the right thing can be the key to competitive advantage

Ethical behaviour in and by businesses is often seen as a bolt-on extra - something that is nice-to-do but not must-do. Morgen Witzel argues that by flipping this view - and making ethical behaviour the cake and not just the icing - businesses can gain long-term competitive advantage. Trust and respect among key stakeholder groups, especially employees and customers, cannot be overstated in their importance to an organization's success. Trust engenders loyalty and good reputation, which in turn builds brand value. The Ethical Leader provides a practical introduction to some key concepts in ethics, including how to deal with ethical paradoxes and how to make ethical decisions. Ethical behaviour is the key to trust-building, but it needs to go deeper than something managers do out of a sense of moral duty. The Ethical Leader shows why ethics needs to be the platform from which to build a strong and enduring business, and it provides the necessary tools and insights for how to make this happen

Creating value : why ethical leadership is the future -- Shades of grey : understanding ethics -- Purpose and value: what makes an ethical leader? -- Turning ethical principles into value -- The ethical value chain -- The source of our prosperity: employees -- Value and trust : consumers -- Virtue and wealth: community -- Value is what you get : shareholders -- Making ethical decisions -- If not now, when? -- Appendix 1 Ethical dilemmas for practice -- Notes -- Bibliography -- Index

adult