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The Resource Managing online reputation : how to protect your company on social media, Charlie Pownall

Managing online reputation : how to protect your company on social media, Charlie Pownall

Label
Managing online reputation : how to protect your company on social media
Title
Managing online reputation
Title remainder
how to protect your company on social media
Statement of responsibility
Charlie Pownall
Creator
Subject
Summary
The internet and social media make managing a company's reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands, many organizations continue to manage their online reputations in a piecemeal and reactive manner. Managing Online Reputation sets out a structured and comprehensive approach for middle to large companies and governments to plan, develop, control, and manage their online reputation in today's fast-paced communications environment. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical tool-kit of processes and techniques to safeguard and respond effectively to negative situations online. Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems that would otherwise drive you or your company to employ a consultant
Cataloging source
StDuBDS
Dewey number
659.202854678
Series statement
Palgrave pocket consultants
Label
Managing online reputation : how to protect your company on social media, Charlie Pownall
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent.
  • rdacontent.
Control code
43228598
Dimensions
20 cm.
Extent
xvii, 236 pages
Isbn
9781137382290
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) 43228598
  • (Sirsi) 43228598
Label
Managing online reputation : how to protect your company on social media, Charlie Pownall
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent.
  • rdacontent.
Control code
43228598
Dimensions
20 cm.
Extent
xvii, 236 pages
Isbn
9781137382290
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Other physical details
illustrations
System control number
  • (Sirsi) 43228598
  • (Sirsi) 43228598

Library Locations

    • Ruth Faulkner Public Library - City of BelmontBorrow it
      215 Wright Street, Cloverdale, 6105, AU
      -31.96206 115.93403
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